Integrity Always
Trust is everything. We operate with transparency, honesty, and a commitment to doing what’s right—even when it’s hard.
Partnership Over Transaction
We don’t just do deals—we build lasting relationships. Every investment is a collaboration, not a one-time exchange. We grow together.
Accessible Wealth Creation
You don’t need millions to get started. We’re here to break down barriers and make real estate investing inclusive.
At Sonas Capital Partners, our values shape everything we do. We lead with integrity, building trust through transparency, honesty, and doing what’s right—even when it’s hard. We believe in partnership over transactions, growing through meaningful relationships and shared success.
Driven by a legacy mindset, we invest for long-term impact—creating wealth not just for today, but for generations to come. Our mission is rooted in freedom first, because time, purpose, and autonomy are the true measures of wealth.
We believe in accessible wealth creation, breaking down barriers so that anyone—regardless of background—can participate in real estate investing. And through it all, we embrace the joy in the journey, knowing that happiness is found in the people we build with, and the lives we touch along the way.
About Sonas Capital Partners
That’s what Sonas is all about.
Sam Ireland is the co-founder of Sonas Capital Partners and a lifelong sales professional with nearly a decade of experience delivering results in the high-performance world of enterprise sales. But while climbing the corporate ladder, Sam couldn’t shake the desire for something more—more control over his time, his income, and ultimately, his life.
That spark began back in college, living in a 10-unit townhome complex, wondering: Who owns this place—and how can I do that someday? Years later, that curiosity led to a house hack with his fiancée, Makenzie, and eventually to the powerful world of real estate syndications.
Today, Sam is passionate about helping others unlock the same freedom he and Makenzie set out to create. At Sonas, he focuses on capital raising, deal sourcing, and investor education—making it simple for everyday professionals to passively invest in apartment communities that generate consistent cash flow and long-term equity growth.
Sam’s mission is clear: escape the rat race and bring others with him. By investing in multifamily real estate, he's helping build a future where people don’t just trade time for money—but invest in assets that work for them.
Makenzie Jameson is the co-founder of Sonas Capital Partners, where she brings both heart and strategy to the vision of creating lasting impact through real estate.
Before stepping into multifamily investing, Makenzie has spent nearly a decade as a registered nurse—a career grounded in service, problem-solving, and helping people navigate complex systems. Whether she was advocating for patients in critical situations or collaborating with healthcare teams, she developed a unique ability to communicate clearly, stay calm under pressure, and build trust through compassion and transparency.
Today, Makenzie brings those same skills to Sonas, where she focuses on investor relations, brand development, and partnership strategy. Her nursing background shines through in her commitment to creating meaningful connections and guiding investors with care, clarity, and integrity.
Makenzie’s passion for real estate comes from her deep desire to create freedom—not only for her own family, but for others as well. She believes real estate is one of the most powerful vehicles for building wealth, creating flexibility, and designing a life centered on purpose, impact, and connection.
At Sonas, her favorite part of the business is helping people realize they can take control of their financial future—and showing them how investing in multifamily real estate can be the first step toward something bigger than themselves.
When she’s not working with investors or building partnerships, you’ll find Makenzie immersed in personal growth, doing yoga, working out, adventuring in nature, or spending intentional time with her family and loved ones.
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